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2011 Leadership and Management Development. Oxford: Oxford University PressDems, K. 2010 A Look at the situational Leadership Model available from < > Douglas, L. 2009 ‘Modern leadership styles in the altering world’. Daily New 17 June. available from < > Flintrop, J. al. , 1987. For instance, a person can be equity sensitive of their private relationships, who prefer an equitable balance or they could be an entitled at work and feel comfy with over reward. In addition to who prefer alternative end result ratios, equity sensitivity groups also differ in their alternative for forms of outcomes Miles, Hatfield, and Huseman, 1994. Specifically, there are alterations in preference for extrinsic tangible results versus intrinsic consequences Miles, et. al. Web public members of the family WebPR jointly stands for the ways in which which you can get your message out online. It is used to connect with customers and enhance brand attention, publicity, and SEO search engine marketing efforts using various online channels like article directories, press unlock sites, industry related sites, online newsrooms, blogs, forums, and social media. Heidi CohenHeidi Cohen, “More Than a Press Release: Extending Your Online PR Efforts,” ClickZ, March 30, 2006, age. html?page=3594951 accessed May 28, 2008. As new verbal exchange tools became available with the advancements of the Internet, so they became accessible to the PR industry. It also revealed a much wider audience for a company’s memories and constructed new channels for promoting them.